PERBAIKAN PRODUK SOFTWARE LOOPCASH.CO MENGGUNAKAN PENDEKATAN USABILITY

• Main Author: Christopher, James
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67355
• Institution: Institut Teknologi Bandung

Financial technology (fintech) in Indonesia have a huge market potential and currently growing rapidly. One of the fintech product being developed is Loopcash.co. Loopcash.co is a web application that enables customers to order forex copytrading service (defined as process of copying all foreign currency trading activities from one trading account to another desired trading account). The company wants to test the user experience of the application before it is launched to the market. This is to maximize user experience quality and solve product issues from the user's point of view before the product is officially launched. The purpose of this research is to evaluate Loopcash.co usability and user satisfaction, as well as to propose improvement plan for Loopcash.co. Evaluation is carried out using several methods. Performance measurement is used to find success status and duration of tasks execution. Retrospective Think Aloud (RTA) is used to obtain participant comments regarding problems and suggestions towards the application. Questionnaire for User Interface Satisfaction (QUIS) is used to find the application’s user satisfaction as a whole. The result shows that Loopcash.co has good effectiveness, have an average efficiency of 597 seconds by the "never traded" participant group, and 465.7 seconds by the "already traded" participant group. The "never traded" participant group said that there were six satisfaction aspects that were lacking, namely the application was boring, the display order in the application was not good, error messages were not helpful, remembering names and commands on the application was difficult, the help messages on the screen were not helpful, and the system had not designed for all types of users. The "already traded" participant group said that there were four satisfaction aspects that were lacking, namely the application was boring, the display order in the application was not good, the help messages on the screen were not helpful, and the system was not designed for all types of users. 13 improvement plans are formulated from the findings to be implemented in Loopcash.co.