PROPOSED MARKETING CAMPAIGN STRATEGY USING STORYNOMICS PRACTICE (CASE STUDY RENCANA DECORATION)

Rencana Decoration is service company engaged in decoration services. Indeed its very essential to clearly communicate why the product offers better and has different value from other competitor, but marketing has changed more in the last two years than it has in the decades since television'&#...

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Bibliographic Details
Main Author: Iqbal Aditya Nuryasin, Muhammad
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/67411
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Institution: Institut Teknologi Bandung
Language: Indonesia