IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KUNJUNG ULANG WISATAWAN KE DESTINASI PARIWISATA BERASTAGI PADA MASA PANDEMI COVID-19

• Main Author: Emiya Cristy Br S, Loise
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67435
• Institution: Institut Teknologi Bandung

This research is driven by a decrease in tourist visits and changes in tourist consumption behavior in Berastagi, which is one of the mainstay tourism destinations in Karo Regency. This study aims to identify the factors that influence tourist revisit intention to Berastagi Tourism Destinations during the COVID-19 Pandemic Period. The research variables were selected based on 2 target categories, namely the characteristics of tourists and the factors that influence tourist revisit intention. This research was conducted with quantitative descriptive analysis methods and factor analysis. Data were collected by survey method to 320 respondents. The results of the study indicate that the biggest push factors that influence the tourist interest to revisit are recreation and relaxation. Meanwhile, the biggest pull factor is the COVID -19 health protocol. Therefore, tourism managers must be able to maximize the existing tourism potential to meet the recreational and relaxation desires of tourists and maximize the implementation of the COVID-19 health protocol at Berastagi Tourism Destinations.