PERANCANGAN KAMPANYE SOSIAL TENTANG MEMBANGUN BATASAN DIRI SENDIRI MENGHADAPI FENOMENA KNOWING EVERY PARTICULAR OBJECT (KEPO) DALAM LINGKUNGAN MASYARAKAT UNTUK DEWASA MUDA

• Main Author: Mundzir, Sirojul
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67491
• Institution: Institut Teknologi Bandung

A strong curiosity about the explosion of various information is so loved by many people, it generally occurs for fear of missing out on information. This phenomenon is often referred to as kepo or known as Knowing Every Particular Object. The lack of people to be able to define their own boundaries and also the lack of clarity of boundaries regarding that which leads to the realm of privacy, makes people feel more free to easily ask things that are not appropriate to ask. One way to overcome this problem is to designing of a social campaign program with the aim of creating strategies and concepts and producing media visualizations for social campaign design that can increase awareness about one's own boundaries facing the phenomenon of knowing every particular object (kepo) in the community environment for young adults. Data collection is carried out through surveys and interviews, while the collection of information regarding supporters is carried out through literature studies and interviews with experts. The three-stage design method is the stage of determining the strategy, the stage of determining the concept, and the stage of media execution. Designing of this social campaign is expected to be a form of awareness and appreciation for individuals in the social environment to provide awareness of the importance of maintaining the privacy of others because privacy is appropriate to be maintained and not a material for mutual consumption.