UPAYA PENGEMBANGAN PARIWISATA PASCA PANDEMI DENGAN MENGGUNAKAN ANALISIS STAKEHOLDER (STUDI KASUS PULAU TIDUNG, PROVINSI DKI JAKARTA)

• Main Author: Gantari Kayana, Adiva
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67561
• Institution: Institut Teknologi Bandung

The tourism industry sector is one of the sectors most affected by the emergence of the Covid-19 pandemic in Indonesia. This causes one of the tourist destinations, namely Tidung Island, which is in the Thousand Islands, DKI Jakarta Province, to make efforts to restore tourism in order to restore the economy of the Tidung Island community. This study aims to determine the tourism development effort safter the Covid-19 pandemic on Tidung Island, DKI Jakarta. The data analysis method used is descriptive qualitative analysis method, SWOT analysis, and stakeholder analysis. Through a qualitative descriptive analysis, it was found that the confirmed Covid-19 pandemic greatly affected the number of tourist visits that had an impact on the community's economy. In the recovery of tourism itself, there are several types of efforts that can be divided into 6 aspects, namely financial incentives, marketing and promotion, product development, collaboration, marketing research, and capacity building and training, but in Tidung Island, financial incentives and market research have not been carried out optimally. Then identify the strengths, weaknesses, opportunities, and threats in tourism recovery on Tidung Island which are used in the formulation of tourism development efforts using the SWOT method. From this analysis, it was found the importance of the role of stakeholders in reducing weaknesses, optimizing strengths, avoiding threats, and taking advantage of opportunities. Therefore, this study conducted interviews with stakeholders to determine the level of importance and influence, as well as the relationship between stakeholders in tourism recovery in Tidung Island. It was found that the key players were the Tourism and Creative Economy Office, the Industry, Trade, Cooperatives, Small and Medium Enterprises Office, the Health Service, the Environment Agency, BAPPEDA, and the DKI Jakarta Provincial Transportation Service. The strategy formulated is to increase the planned role of stakeholders and synergies with the participation of each stakeholder in information dissemination, consultation, collaboration, and strengthening.