ANALISIS PREFERENSI KONSUMEN TERHADAP SEPATU KULIT DENGAN MENGGUNAKAN METODE CONJOINT ANALYSIS (STUDI KASUS: UMK XYZ)

UMK XYZ is a company that produces and sells leather shoes in Bandung. This company carries out production based on requests from customers. Based on information from the owner, this decision was taken because the business owner did not have enough money to carry out mass production. But on the othe...

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Bibliographic Details
Main Author: Abdillah Fahri, Acep
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67568
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Institution: Institut Teknologi Bandung
Language: Indonesia