STRATEGY FOR THE DEVELOPMENT OF AN INTEGRATED HALAL TOURISM AREA IN KAMPUNG NAGA, TASIKMALAYA REGENCY

• Main Author: Achmad Zuhri, Himdi
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67650
• Institution: Institut Teknologi Bandung

The trend of halal tourism and tourism in the world is increasing but is hampered by the Covid-19 pandemic. After the Covid-19 pandemic, tourism is expected to increase again. One of the opportunities that can be taken is to continue the development of halal tourism in several areas, one of which is Kampung Naga in Tasikmalaya Regency. The land that can be built in the Kampung Naga area is very limited so that it is not possible to develop tourism in the Kampung Naga area. However, development can still be carried out in the area around Kampung Naga which is not included in the area of customary authority of Kampung Naga. This study aims to optimize the benefits of Kampung Naga for Tasikmalaya Regency by formulating an integrated regional development strategy. To achieve these objectives, this research uses quantitative and qualitative methods. Quantitative methods are used to determine the feasibility of halal tourism facilities and services. Qualitative methods are used to describe the results of observations and analysis. The results of this study indicate that regional development within the three sub-districts is divided into three segments based on regional themes. Halal facilities and services in the development area are sufficient. There are already regulations and policies regarding the direction of development of Kampung Naga and Halal Tourism. And a strategy is needed in developing the Kampung Naga halal tourism area by making Kampung Naga a promotional selling point, maintaining the sustainability of Kampung Naga by diverting mass activities and building facilities massively directed at Mangunreja Subdistrict and Singaparna District, and making the development of an integrated area for Kampung Naga halal tourism. as part of the Tasikmalaya RIPPARKAB.