PROPOSED MARKETING STRATEGY FOR INCREASING NUMBER OF INVESTOR IN PT. INDONESIA STOCK EXCHANGE (IDX)

• Main Author: Gusti Ngurah Rai K.D Sandhi, I
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/67666
• Institution: Institut Teknologi Bandung

In Indonesia, the Indonesian capital market has an important position in economic development in Indonesia. With the advancement of technology and high globalization, the Indonesian capital market has become one of the icons of the capital market in Indonesia. As for PT. Indonesia Stock Exchange (IDX) as a party that provides buying and selling of shares in Indonesia is also making massive efforts to increase the number of investors in Indonesia. One of the programs was carried out by PT. The Indonesian Stock Exchange is to explore the "Yuk Nabung Saham" program. This program is a campaign carried out by the IDX to invite the public to be interested in entering the world of investment in the capital market. Although PT. Indonesia Stock Exchange (IDX) has carried out a campaign to increase the number of investors, in fact only around .2 million people have just become part of stock investors in Indonesia. This is only a small amount when compared to Indonesia's population of 272 million people. This research itself aims for the author to propose a marketing strategy which can help IDX in order to increase the number of investors in Indonesia. In this study the authors use internal analysis and external analysis, where the analysis will produce output in the form of TOWS analysis which will be used as business recommendations that can be used by PT. The Indonesia Stock Exchange (IDX) .