DEVELOPING MARKETING STRATEGIES FOR CONE ICE CREAM CASE STUDY OF BRAND X ICE CREAM INDONESIA
Ice cream is a sweetened frozen treat that is commonly consumed as a dessert or snack. According to Market Share and Forecast, Indonesians consumed more impulse ice cream per capita in 2021. The growing number of impulse ice cream brands has increased competition, as each offers unique advantag...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67700 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |