FINAL FANTASY XIV’S BRAND TRIBALISM AND HOW IT AFFECTS CUSTOMER COMMITMENT

Ever a strong choice for people’s preferred modes of entertainment, video games have continued to grow as a market—including Indonesia—and the pandemic has all but made its role more prominent in people’s daily lives, young and old, what with the constriction on much-needed social interactions forci...

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Bibliographic Details
Main Author: Anugrah Pertiwi, Dian
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67748
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Institution: Institut Teknologi Bandung
Language: Indonesia