FINAL FANTASY XIVâS BRAND TRIBALISM AND HOW IT AFFECTS CUSTOMER COMMITMENT
Ever a strong choice for people’s preferred modes of entertainment, video games have continued to grow as a market—including Indonesia—and the pandemic has all but made its role more prominent in people’s daily lives, young and old, what with the constriction on much-needed social interactions forci...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/67748 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |