EXPLORING FACTORS THAT AFFECT MARKETING PERFORMANCE IN MSMES DURING THE COVID-19 PANDEMIC: A MIXED METHOD APPROACH
The COVID-19 pandemic that has occurred certainly has an impact on many aspects of life, including the economy of a country. In Indonesia, the impact of the COVID-19 pandemic is felt by all people, including MSME actors. This study aims to explore other factors that affect the performance of SMEs...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67826 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |