INVESTIGATING THE EFFECTIVENESS OF CONTENT TYPES AND PLATFORMS IN PROMOTING HALAL FOOD TO GEN Z (TRUST AS A MODERATING VARIABLE)
The halal industry is currently increasing every year. By 2021, consumer spending in the global halal market has reached 2 trillion, reflecting an 8.9% year-on-year growth from 2020. One of the potential consumers that marketers can reach is generation Z. Generation Z was born between 1997 and 2012....
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67838 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |