THE IMPACT OF PANDEMIC ON F&B INDUSTRY MARKETING STRATEGIC ADAPTATION TO SURVIVE
The research about the impact of pandemic on F&B industry marketing strategic adaptation to survive is a research that is aimed to find out the effectiveness of the marketing strategies to overcome the shock that the pandemic brings to the F&B business. The F&B business is one of the big...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67867 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |