DRIVING FACTORS OF SECOND-HAND CLOTHING PURCHASE: GENERATION Z CONSUMERS IN INDONESIA
The phenomenon of buying second-hand clothing (SHC) is rising. SHC has grown as a global fashion trend and business sensation. Among Generation Z (Gen Z), SHC has become increasingly popular. Especially in Indonesia, which has an extending youth population of Gen Z as a result of having a demographi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67869 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |