KNOWLEDGE MANAGEMENT MATURITY ASSESSMENT IN CARBONETHICS' CUSTOMER RELATIONSHIP MANAGEMENT
Knowledge management (KM) is an important factor in influencing customer relationship management (CRM) process so that a good relationship can be established between organization and its customers. Thus, repurchase rate and customer loyalty will also be increased. On the other hand, both KM and C...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67905 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |