ANALYSIS OF DINAMIC MODEL FOR THE INFLUENCE OF INFLUENCER AND FOLLOWERS ON SOCIAL MEDIA

Influencer is a new phenomenon in this era of social media where business owner can pay internet celebrities with various kind of popularity to upload something on their social media accounts to reach potential followers. This phenomenon is one of marketing strategy. Influencers can influence fo...

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Bibliographic Details
Main Author: Caterine Siregar, Stephanie
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67908
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Institution: Institut Teknologi Bandung
Language: Indonesia