PROPOSED MARKETING INNOVATION STRATEGY IN REGARDS INCREASING SALES OF CAMPUS-APARTMENT PRODUCT LINE AT PT. ADHI PERSADA PROPERTI
The number of registered students is 8.483.213 spread across all higher education institutes in Indonesia. This potential market in the segment aged 18-30 is attractive to explore. PT Adhi Karya has a specific subsidiary for the student market, and campus apartments, i.e. PT Adhi Persada Properti. T...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/67911 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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