ANALYSIS OF THE LEVEL OF PSYCHOSOCIAL FACTORS RELATED TO OPEN DEFECATION (OD) BEHAVIOR AND DEVELOPMENT OF BEHAVIOR CHANGE TECHNIQUES USING THE RANAS (RISKS, ATTITUDES, NORMS, ABILITIES, SELF-REGULATION) FRAMEWORK : CASE STUDY : NORTH BASSESANGTEMPE DISTRICT

• Main Author: Fathiyannisa, Humaira
• Format: Final Project
• Language: Indonesia
• Subjects: Teknik saniter dan perkotaan; teknik perlindungan lingkungan
• Online Access: https://digilib.itb.ac.id/gdl/view/68041
• Institution: Institut Teknologi Bandung

Changes in behavior can reduce the practice of open defecation (BABS) which in turn improves public health. Behavioral changes are influenced by psychosocial factors. To determine the type of psychosocial factors that have the most influence on open defecation behavior, a study was conducted in North Bassesangtempe, South Sulawesi (n=371). Using the framework of Risks, Attitudes, Norms, Abilities, and Self-Regulation (RANAS) as psychosocial factors that influence behavior, this study analyzes the relationship of the five psychosocial factors to open defecation behavior using principal component regression (PCR) techniques and develops Behavioral Change Techniques. Technique—BCT) as appropriate. First, PCA analysis was used to reduce the dimensions of psychosocial factors and behavioral components, then 2 types of regression were performed: each new variable psychosocial factor as the independent variable on the behavioral component as the dependent variable, and all new variables psychosocial factors as the dependent variable on the behavior component as the dependent variable. It was concluded that independently, psychosocial factors that influenced open defecation behavior were attitudes (R2=0.701) and norms (R2=0.737). It was also found that the five RANAS psychosocial factors influenced defecation behavior, and there is a potential that they interacted with each other in influencing open defecation behavior (R2= 0.800).