ANALYSIS OF ENTREPRENURIAL CULTURE AT PT. BANK NEGARA INDONESIA, Tbk. ITB BRANCH BANDUNG

• Main Author: Semidang Putra (NIM 291 05 329), Sudharma
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/6808
• Institution: Institut Teknologi Bandung

Abstract : <br /> <br /> <br /> <br /> <br /> BNI is a public-owned company that delivers banking services which actively contribute to support development activities in Indonesia. In anticipation of the fierce competition, companies have to discover new opportunities especially from the market. Its become necessary for company to act and think like entrepreneurs in facing the challenge. The objectives of this study are to identify intrapreneurship cultural dimensions which evolve in BNI and to investigate types of entrepreneurial leaders in the company. This study was conducted through a questionnaire survey using the Entrepreneurial Orientation Survey (EOS) and the Entrepreneurial Leadership Questionnaire (ELQ). The EOS and The ELQ questionnaire was distributed to 55 employees. The result on EOS shows that in general BNIs culture is dominated by Support to New Idea dimension and Speed dimension (receiving high scores), while Risk Averse and Individual Orientation dimensions receive low scores. The result on ELQ shows that there are gaps between importance and frequency for General Entrepreneurial Leadership (GEL), Explorer, Miner, Accelerator and Integrator. Further analysis of ELQ result shows that BNI has a higher level of entrepreneurial leadership in the Miner and Explorer type. It is recommended for BNI to improve its entrepreneurial culture in these dimensions of flexibility, individual orientation and risk taking. The company also needs to develop entrepreneurial leadership characters especially in the Integrator and Accelerator types, who can create and support better environment, for growing creative, innovative, and entrepreneurial activities.