EVALUATING THE IMPACT OF K-POP MARKETING STRATEGIES AND THE EFFECT THIS HAS HAD ON GENERATION Z
K-pop or Korean pop has become a global phenomenon that heavily influences the brand loyalty and enthusiasm of its consumers. Accessibility of the internet around the world allows K-pop to be widely known to the global community, this includes the rise of social media platforms, such as YouTube, Twi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68104 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |