THE ANALYSIS OF THE IMPACT OF BRAND IMAGE ON SMARTPHONE APPLE (IPHONE) PRODUCT PURCHASE DECISION IN BANDUNG
Most of the world's population is already using smartphones in their daily life. Smartphones are usually used as personal assistants because this tool can store important data for business matters as well as a reminder of the user's activities. smartphones are the highest contributor to sa...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68107 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |