HOW ZARA ADAPTED ITS STRATEGIES TO EXPAND GLOBALLY. A STUDY OF BUILDING BRAND AWARENESS WHEN EXPANDING IN A NEW MARKET THROUGH INTERNATIONALIZATION
Zara is the world's most extensive retail with incredible growth and progress, resulting in one of the most successful business models and strategies in history. The purpose of this research is to analyze the most influential factors that have led to Zara's success and examine its internat...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68169 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |