THE ANALYSIS OF THE “BUY NOW, PAY LATER” USE INTENTION IN INDONESIA

• Main Author: Arif Hidayat, Muhammad
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68213
• Institution: Institut Teknologi Bandung

The fast changes in the technology and information give an impact to the financial industries. One of the products of that is the financial technology or fintech. In 2018, many fintech companies released a product that allow customers to make installment without any credit cards. This concept is known as Buy Now, Pay Later (BNPL). Then, many technologies companies like Traveloka, Shopee, and Gojek adopt this concept to complete their payment options. The BNPL market in Indonesia is really potential. The demand of BNPL is really high showed by the rapid growth from the providers of BNPL in Indonesia. Traveloka, Gojek, Shopee and many other companies showed a growing user of their BNPL products. This research analyzes the Buy Now, Pay Later use intention using Technology Readiness and Acceptance Model (TRAM). This research concludes that technology readiness, perceived of usefulness and perceived ease of use are influenced the use intention to use of BNPL product and the consumers’ perceptions of usefulness accelerate directly the most to the use of intention.