INTERNET-BASED AUTOMOTIVE STARTUP COMPANY: SURVIVING INDONESIAN MARKET TRENDS
The growth of the automotive sector in Indonesia has a good correlation with the development of Internet-based automotive startups. This tendency can be attributed to the utilization of outcomes to gain success for internet-based automobile industry startups. Several of the issues discussed in this...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68219 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The growth of the automotive sector in Indonesia has a good correlation with the development of Internet-based automotive startups. This tendency can be attributed to the utilization of outcomes to gain success for internet-based automobile industry startups. Several of the issues discussed in this paper are associated with trends derived from an analysis of a visitor to a web portal that focuses on the automotive industry by conducting interviews, surveys, and research analysis from the perspective of internet marketing to support market trends in the automotive industry. Based on the findings of this study, this indicator of the automotive market trend in Indonesia has a very distinctive trend, as the hybrid business process is a business activity that is highly applicable to the current situation of the automotive industry in Indonesia. |
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