MAXIMIZING INTERNET MARKETING CHANNELS TO BOOST BRAND AWARENESS & PURCHASE DECISION (CASE STUDY: ASTON IMPERIAL BEKASI HOTEL & CONFERENCE CENTER)
The year 2020 - 2021 is a tough year for entrepreneurs and employees engaged in tourism, tour & travel, hotels, and restaurants due to the arrival of the COVID-19 virus. Unable to travel or experience, these entrepreneurs must leverage the internet to help spread product awareness and purchasing...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68224 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |