REVAMPING BUSINESS STRATEGY OF PT NET VISI MEDIA TBK BEYOND 2022 IN PENETRATING THE DIGITAL DISRUPTIONS

• Main Author: Ikhsan Yusyahara, Digo
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68239
• Institution: Institut Teknologi Bandung

Amidst digital disruption, global media industry is experiencing significant impact with shifting in media consumption behavior in its audiences. Especially in Indonesia, where internet penetration has reached 73.7% in 2020 which impacted to disruption to television broadcast industry. High consumption internet base content in Indonesia is also confirmed by Kantar report that state 1 of 3 Indonesians consume content through OTT platforms. During the bloom of digital migration, PT Net Visi Media Tbk (“The Company”) experience slower revenue from their broadcast television and need new strategy to compete and face technology disruption. The purpose of this research is to formulate new business strategy for The Company to compete amidst digital disruption which caused audience behavior shift and the presence of global players within digital industry. The output of this research will be used to propose solutions for The Company to sustain and grow amidst uncertainty in television industry from the presence of new technology. In formulating strategy, PESTEL framework and Porter’s Five Forces are used to identify external factors which affect The Company. VRIO analysis is used to identify internal factors within The Company which could be the basis of The Company competitive advantage. Root cause analysis is used based on both internal and external factors to understand the root cause. Strategy is then formulated using TOWS matrix and then strategy Diamond is used to consider any strategic aspects and answers how the implementations of such strategies. Whole formulated strategy then translated into financial projections for 5 years to forecast financial impact to the Company. Financial projection is using discounted cash flow with sensitivity analysis to measure the Value of The Company after implementing the strategy. The research output shows that joint production and content sharing strategy resulted in better NPV compared to The Company organic growth strategy.