THE EFFECT OF EXTERNAL AND INTERNAL FACTORS ON ECO-INNOVATION ADOPTION IN THE FASHION INDUSTRY: A RESEARCH ON INDONESIA MSMES
Competition in the business environment is becoming increasingly fierce and complex due to globalization, technological advancements and the transition to a knowledge-intensive economy. This competition forces companies to innovate by integrating external and internal resources. Today, the concept o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68314 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |