BUSINESS STRATEGY FOR PT RATTANLAND FURNITUREs EXPORT ORIENTED PRODUCTS

• Main Author: Taufik (29105050), Tonton
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/6849
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> <br /> <br /> Business competition in International Business has been increasing today, full of challenges and uncertainties. External factors can become significant threat and opportunity for companies. Changes in political, economy, socio culture and technology condition are apparently able to influence market condition. Therefore efforts to find and formulate business strategies that take into <br /> <br /> <br /> <br /> <br /> consideration the external and internal companys conditions are required in order to utilize companys strengths and fix companys weaknesses for the purpose of <br /> <br /> <br /> <br /> <br /> increasing companys competitiveness in international market. <br /> <br /> <br /> <br /> <br /> PT. Rattanland Furniture as an exporter of rattan furniture has fully realized the above situations. It has been utilizing online marketing to boosts its sales. However since last year there has been a decrease in companys sales growth. Therefore efforts to increase companys competitiveness are needed, one of them is <br /> <br /> <br /> <br /> <br /> by constructing optimum business and marketing strategy .