ASSESSING THE SCENARIO PLANNING OF PT. JERAU MEDIA FOR READINESS IN THE FUTURE CHALLENGES

• Main Author: Hafid Nurfalah, Adam
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68576
• Institution: Institut Teknologi Bandung

In terms of social media apps and video online sharing platforms, the number of online users has grown during the last five years. On the other side, those innovations and technology have increased the digital business. However, it is preferable for the company to assess and prepare the scenario for the digital media industry over the next five years. The company helps content creators with digital copyrights, social media channel optimization, and brand deals. In the next five years, PT. Jerau Media Indonesia will face several challenges, including Cost Per Mile (CPM) effects from the global economy, technology, business diversification, pandemic covid-19, competition, etc. The main objective of the research is to identify high levels of uncertainty in the digital media industry that might have an impact on the growth and operations of PT. Jerau Media Indonesia. This research utilizes the qualitative method, using data collected from two sources: primary data and secondary data. The primary information is collected through interviews and analysis based on internal expertise. Secondary data was acquired from company internal data, books, journals, and websites. The focal issue has been recognized as "What are PT. Jerau Media's business projections for the next five years in the digital media industry?" Based on the findings of the interviews and expert analysis, the focus issue has been identified as various uncertainties arising from the global economy that are affecting Cost Per Mile (CPM) and technological innovation. Following that, the scenarios required should be developed from various conditions such as Avengers Scenario, Infinity War Scenario, Age of Ultron, and End Game. Finally, early warning signals should be viewed as a reference for the company to the possibilities that have been assessed.