PROPOSED MARKETING STRATEGY FOR TOUR AND TRAVEL COMPANY (CASE STUDY OF FLANEUR TOUR)

K-pop is getting popular day by day and K-pop fans are now spread all over the world. It leads K-pop fans desire to experience things related to K-pop, such as meeting their favourite idols, visiting any places regarding K-pop, and attending concerts. There is an opportunity to develop a tour com...

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Bibliographic Details
Main Author: Hermita, Cinthia
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/68577
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Institution: Institut Teknologi Bandung
Language: Indonesia