DEVELOPMENT OF CONTENT MARKETING STRATEGY IN CUSTOMER ACQUISITION BASED ON STUDY BOARD EDUCATION CONSUMER SEGMENTATION BASED ON INTENTIONS AND USE OF E-LEARNING PLATFORMS

• Main Author: Mauludi Savitri, Nabila
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68741
• Institution: Institut Teknologi Bandung

Educational technology (EdTech) has a big role to play in helping to even out the distribution of education in Indonesia given the problems faced such as the quality of poor educators, underdeveloped infrastructure, and the COVID-19 pandemic. Social distancing has prompted the increased interest in...