BATTERY SWAP STATION (BSS) BUSINESS MODEL DESIGN FOR ELECTRIC MOTORCYCLES
The target number of electric motorcycle users in Indonesia that has not been achieved has hampered the achievement of Presidential Regulation Number 55 of 2019 concerning the Acceleration of the Battery-Based Electric Motor Vehicle Program. This is caused by the root of the problem is that there...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68824 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The target number of electric motorcycle users in Indonesia that has not been achieved has
hampered the achievement of Presidential Regulation Number 55 of 2019 concerning the
Acceleration of the Battery-Based Electric Motor Vehicle Program. This is caused by the root
of the problem is that there is no proper Battery Swap Station (BSS) business model design
that can answer consumer needs. Battery Swap Station (BSS) is an infrastructure for
exchanging batteries for electric motorcycles with a detachable battery type as a more
practical alternative. For this reason, it is necessary to design a Battery Swap Station (BSS)
business model for electric motorcycles that can answer consumer needs and is financially
feasible to overcome existing problems.
The business model design is carried out by examining the external environment, formulating
strengths, weaknesses, opportunities, and challenges, determining the target market,
formulating the Value Proposition Canvas (VPC), identifying three revenue stream
alternatives based on the Business Model Canvas (BMC) and external benchmarking, and
analyzing the financial feasibility with net present value, internal rate of return, and payback
period analysis to achieve the best alternatives that can provide maximum and the most feasible
profits for various types of electrical vehicles based on the results of financial feasibility
analysis.
Based on the three revenue stream alternatives that have been designed, the best alternative
business model is obtained, namely the BSS business model with a revenue stream of energy
costs per battery exchange. This business model can generate a net present value of Rp
90,513,783,877, an internal rate of return of 11.46%, and a payback period of 5.25 years for
the developer companies and BSS providers for electric motorcycles when applied. The
limitation of this research is that there is no quantitative analysis of consumer preferences,
overall business feasibility analysis, and formulation of implementation plans.
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