IDENTIFICATION OF LAKE TOURISM DEVELOPMENTS IN SITU CIBURUY, PADALARANG DISTRICT, WEST BANDUNG REGENCY ACCORDING TO 4A'S PRINCIPLE (ATTRACTION, AMENITY, ACCESSIBILITY, ANCILLARY) AND PREFERENCES OF PROSPECTIVE TOURISTS

• Main Author: Mardiansyah, Gandhi
• Format: Final Project
• Language: Indonesia
• Subjects: Perencanaan wilayah
• Online Access: https://digilib.itb.ac.id/gdl/view/69421
• Institution: Institut Teknologi Bandung

Situ Ciburuy is one of the leading tourist attractions in West Bandung Regency in the form of an artificial lake that presents a number of attractions with a strategic location. However, the number of visitors to Situ Ciburuy is still unable to compete with other tourist objects in the same district. To be able to increase its competitiveness, a study is needed to determine the development of tourism in the lake. The development of tourism in a tourist attraction is seen from the condition of the tourist attraction itself and the preferences of the community as potential tourists in choosing the lake as a tourist destination. The analysis used to determine the condition of the Situ Ciburuy tourist attraction is qualitative by reviewing Principle 4A (Attraction, Amenity, Accessibility, and Ancillary). Then, the analysis used to determine the preferences of prospective tourists is quantitative by reviewing the tendency of tastes towards tourism products that are of interest to the public. Based on the results of the analysis that has been carried out, Situ Ciburuy has a total of four components in Principle 4A. However, there are problems surrounding these four components. On the other hand, Situ Ciburuy has tourism potential that can be developed according to the tastes of potential tourists in choosing the lake as a tourist destination. That way, Situ Ciburuy is expected to increase the number of visitors and be able to compete with other tourist objects.