PENGUKURAN KESIAPAN PENERAPAN KAPABILITAS DINAMIS PT DIBIMBING DIGITAL INDONESIA
PT Dibimbing Digital Indonesia is a startup that provides digital skills training with the advantages of its cheap products. The emergence of similar competitors at lower prices makes it difficult to be guided to compete with its competitors. One of the signs is the decrease in the conversion rat...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/69723 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | PT Dibimbing Digital Indonesia is a startup that provides digital skills training with
the advantages of its cheap products. The emergence of similar competitors at lower
prices makes it difficult to be guided to compete with its competitors. One of the
signs is the decrease in the conversion rate derived from a free event program called
Digital Skill Fair (DSF) from 2.5% to 0.75%, allegedly because DSF service users
began to compare products with competitors. Due to the increasingly dynamic
business competition, a sustainable competitive advantage (SCA) is needed. To
achieve SCA, companies need to implement dynamic capabilities within the
company, so it is necessary to measure their readiness. That way, this research
discusses the measurement of dynamic capabilities in the company for process of
understanding the market and technology opportunities (sensing), strategic decisionmaking
skills (seizing) as well as the combination, and asset protection skills
(transforming) in achieving sustainable competitive advantage at PT Dibimbing
Digital Indonesia.
The research was conducted by designing a measuring instrument for the readiness
of dynamic capability application based on the selection of variables from three
measuring instruments, namely Teece, Day & Schoemaker, and Wang & Ahmed.
The tool for measuring the readiness of the implementation of dynamic capabilities
consists of 4 variables with 41 indicators. The measuring instrument used is a
questionnaire. The limit of readiness for the implementation of dynamic capabilities
is 4, determined based on the results of focus group discussions with top
management.
The result from measuring the readiness of the dynamic capabilities implementation,
Dibimbing is ready to implement dynamic capabilities in the company which is
indicated by the mode of readiness to meet the readiness limit is 4. The increase in
the application of dynamic capabilities focuses on indicators that are still less than
the expectations of top management consist of 8 indicators of the sensing variable, 3
indicators of the seizing variable, and 7 indicators of the transforming variable.
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