PROPOSED MARKETING STRATEGY TO INCREASE BRAND EQUITY FOR PT PERTAMINA LUBRICANTS SCOOTER OIL (ENDURO MATIC) BRAND
The significant growth of Scooter population in Indonesia over the last decade has presented a huge opportunity for lubricant brands to grow especially in the scooter oil segment. The competition in the scooter oil market is quite fierce with hundreds of scooter oil brands competing to win the consu...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/69724 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |