#TITLE_ALTERNATIVE#

• Main Author: SURJADI (NIM 29106034), ABIMANYU
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/6990
• Institution: Institut Teknologi Bandung

Angklung is a bamboo, and bamboo are very identically with Sundanesse people. Saung Angklung Udjo (SAU) as a cultural tourism object, was a replica from Sundanesse people village, which is in that area so many Sundanesse traditional art and culture have been introduced. One of motivator SAU to do CSR are to generate national identity which have been robbed by another country. Angklung itself was a identity of Sundanesse people. Because if someone talking about angklung always remember to Sundanesse people. The main target of CSR model developed by SAU are Sundanesse people, because SAU product was Sundanesse culture itself. And to make sure there business sustainability and to generate national identity, SAU very need participation from Sundanesse people.<p> <br /> <br /> <br /> <br /> <br /> Saung Angklung Udjo as one of the company who has been CSR with well acomplishment, still have some problem with there CSR implementation. Based on observation and depth interview result, can be see that SAU still have several weakness connected with company intern situation, relationship with goverment, and also relationship with local community.<p> <br /> <br /> <br /> <br /> <br /> After doing exploration problem and solution, there are three solution to become SAU main priorities on doing CSR model reconstruction. The three solution are, do reconstruction on SAU infrastructure through Sundanesse people village socialization, do human resource training with topic all about bamboo and angklung, and do proactive cooperation and coordination with goverment.<p> <br /> <br /> <br /> <br /> <br /> Reconstruction and developing SAU CSR model can be conduct by simplyfied the CSR concept already doing by SAU with just combine in one model. SAU itself already do The Tripartit Cooperation concept, but SAU do not know what concept their was doing right now, and the concept has not been yet simplyfied by developing only in one model. The next step is combine SAU CSR model with Good Corporate Governance (GCG) concept, Sustainable Development concept, and Triple Bottom Line concept.<p> <br /> <br /> <br /> <br /> <br /> In order to defend company culture to become soul on their member, in continues process company must do social audit, are checking, planning rules connected with company culture based on monitoring and evaluation. So social audit can be very usefull to SAU, to maximize and monitoring is that SAU program working or not in socialization the Sundanesse culture. So with reconstruction CSR model on company, and with social audit, support from goverment and Sundanesse people on SAU, the activity can be more optimal, and can create the new Udjo's who can to maintain Sundanesse culture continuesly.