PROPOSED MARKET SEGMENT TARGETING AND PRODUCT ROADMAP OF MAGPIE AS B2B E-COMMERCE ENABLER DIGITAL PRODUCT USING DESIGN THINKING METHOD CASE STUDY OF PT PARAGON TECHNOLOGY AND INNOVATION
One of the biggest changes in the world when Covid-19 appeared is the shopping behavior from the people all over the world, especially in Indonesia. This change was fully utilized by one of the biggest and market leading cosmetics companies in Indonesia, where they successfully improved their online...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70010 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |