ADOPTION OF BUY NOW PAY LATER IN DIGITAL PLATFORM FOR TOP LINE GROWTH A CASE STUDY BASED ON PILOT PROJECT OF STARTUP X
Startup X is a financial technology company in Indonesia with a core focus on digital accounting and bill payments. As of late 2021, their current userbase hovers around 3.5 million users. With such numbers, they are looking to start exploring various pilot projects in search for monetization avenue...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70060 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |