THE EFFECT OF STREET STYLE ON CONSUMER CLOTHING NEEDS (CASE STUDY: MODERN DANCE COMMUNITIES IN BANDUNG AND JAKARTA)
Trend is something that is closely related to fashion (fashion).The rapid development of fashion trends has led to the creation of new styles in dress. One of them is the street style of dress. This style of dress continues to evolve until it finally gives rise to new terms and new trends in the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70071 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Trend is something that is closely related to fashion (fashion).The rapid
development of fashion trends has led to the creation of new styles in dress. One of
them is the street style of dress. This style of dress continues to evolve until it finally
gives rise to new terms and new trends in the world of fashion. Hypebeast is a term
that emerged in 2015 and is used as a term for people who are obsessed with new
things that are trending in the fashion world, especially in street styles. This style
of dress has become a trend and is in demand by young people in various countries,
including in Indonesia in the past five years.This is also felt by young people in the
modern dance community in the cities of Bandung and Jakarta. They easily adapt
and accept new fashion trends to support their performance on stage which is
required to always be fashionable. However, along with the high fashion needs of
the members of the modern dance community in each of their performances on
stage, they must be able to mix and match the clothes they have to create their
distinctive character. In addition to supporting appearance, clothing also functions
as a medium for expression and communication. As has been known from previous
studies, changes that occur in fashion trends will change consumer behavior
towards fashion, it also affects the market's desire for fashion.
This study aims to analyze the influence of Hypebeast on the fashion needs of
consumers, especially members of the modern dance community in the city of
Bandung and Jakarta. The method used in this study is the mix method, which is an
exploratory sequential mixture method. The initial approach is carried out
qualitatively, then the data obtained are analyzed using a quantitative approach. |
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