PROPOSED MARKETING STRATEGY TO OVERCOME DECLINING SALES ISSUE OF PASTEURIZED MILK OF KPSBU LEMBANG
The North Bandung Cattle Breeders Cooperative (KPSBU) is a milk-producing cooperative in the Lembang area of West Java. KPSBU carries out business activities, namely by selling milk to several companies outside West Java and has its own products such as yogurt, pasteurized milk, iced yogurt, curd...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70153 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |