THE INFLUENCE OF ATTITUDE, SUBJECTIVE NORM AND PERCEIVED BEHAVIORAL CONTROL ON GREEN PURCHASE BEHAVIOR (CASE STUDY OF ORGANIC VEGETABLE CONSUMERS IN WEST JAVA)
Environmental conditions that are increasingly concerning is one of the factors that trigger the green marketing trend and it’s implication in organic farming systems. These increasing trends must be balanced with an understanding of consumer buying interest for organic products so that marketers ca...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70179 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |