DEVELOPING A TWO-SCHOOL SYSTEM USING STRATEGIC LEADERSHIP: A CASE OF ALMUTTAQIN SENIOR HIGH SCHOOL TASIKMALAYA
Education is a fundamental human right that every individual must be able to obtain, a collaboration between public sector and private sectors is necessary to fulfil this needs. Almuttaqin Senior High School is the largest private school at Tasikmalaya, The school is currently developing a two-...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70204 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Education is a fundamental human right that every individual must be able to
obtain, a collaboration between public sector and private sectors is necessary to
fulfil this needs. Almuttaqin Senior High School is the largest private school at
Tasikmalaya, The school is currently developing a two-school system under one
management to increase the school market share and improve raw student input
quality. The purpose of this research is to discuss strategic leadership from a school
perspective and to identify the dimensions of that leadership that could be
improved. The method of this research is using qualitative with interpretative
phenomenology approachit is known that the headmaster required to develop three
points : increasing teachers motivation, creating segmentation, and creating school
marketing strategy.the solution to improve teachers motivation and job satisfaction
which are promotion, working environment, leadership, and workload. To improve
school marketing is using inbound marketing. To create spesific segmentation are
using geographic, demographic, behavioral, psychographic, rational, and emotional
factor to create better understandment of the prospective student needs and
expectation
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