PROPOSED BUSINESS MARKETING STRATEGY IN TRAVEL AGENCY TO ENTER B2B DOMESTIC MARKET (STUDY CASE: PT FJT)
Fantastic Java Trails (FJT) is an inbound travel agency company that brings Dutch tourists to Indonesia. The number of FJT customers has decreased significantly due to the difficulty of competing with online travel agencies. The situation was exacerbated by the COVID-19 Pandemic and the Russia - Ukr...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70212 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |