PRODUCT DESIGN ‘M-POWER WOMANPRENEURSHIP’ APPLICATION FOR EMPOWERING WOMAN THROUGH FINANCIAL INCLUSION PROGRAM

• Main Author: Kevin
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/70238
• Institution: Institut Teknologi Bandung

During the Covid-19 pandemic, the world was faced with two dilemma: economic issue and health issue. Restriction due to health issue affected economic as well and slow down economy. Covid-19 especially has affected women more than man, most women work in informal sector and force them to lose their income. If the risk faced by women are not actively addressed, the Covid-19 crisis is likely to widen already existing gender inequalities, including the loss of livelihoods, threats to sexual, the burden care and increased violence against women at home. Government can help to recover this situation by inject some stimulus to give social assistance for those who impacted by Covid-19. Indonesia government launch several assistance program during covid-19 pandemic such as: Basic needs assistance, cash social assistance, electricity subsidy, preemployment card and employee salary subsidy. The integrated social welfare database (DTKS) has served as the basis for directing social assistance to specific families and individuals during the pandemic, however depending entirely on the database has proved challenging as it was not updated regularly and DTKS not yet interoperable with other database NIK. Indonesia offers a fertile ground for fintech innovation with internet penetration standing at 67% and financial inclusion remaining a key challenge. Fintech aim to accelerate digitization and facilitating financial including financial inclusion and literacy. In this research, product design for fintech is made using value proposition design method and hopefully can be one of the solution to overcome main problem, which is about social assistance effectiveness, accelerate digitization and financial inclusion & literacy. By monitoring potential clients, the pains and gains of activities are observed, and the results create the values that underpin the characteristics of the product.