#TITLE_ALTERNATIVE#

• Main Author: MULIAKUSUMAH, ADITYA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/7030
• Institution: Institut Teknologi Bandung

At the moment the position of clinic laboratory of a hospital is considerably very strategic due to the possibility of making the laboratory as the profit center for the hospital. Pindad Public Hospital Bandung is in progress of developing its laboratory to become a business unit that can give positive contribution to gain profit for the hospital. There is a problem encountered by the laboratory which is the absence of strategic planning that can be used as guidance in developing a clinic laboratory in Pindad Public Hospital. <br /> <br /> <br /> <br /> <br /> <br /> <br /> Strategic management consists of four basic elements which are environmental scanning, strategy formulation, strategy implementation and evaluation and control. To ease decision making process, these four basic elements are divided into eight steps of strategic decision making process. <br /> <br /> <br /> <br /> <br /> <br /> <br /> SWOT analyses are used to evaluate situation occurred based on social and industrial environment situation, internal situation within Pindad Public Hospital and laboratory. SWOT can also be used to create several strategy alternatives. At the moment competition strategy done by Pindad Public Hospital Laboratory is cost focus. In the short-run cost focus strategy can still be used but should not base on the inactive captive market. In the long-run cost focus strategy must move towards cost leadership due the low barrier to entry for competitors. This cost leadership competition strategy must be supported by the laboratory internal readiness. This strategy requires laboratory facilities that are very efficient, experienced based continual cost reduction, tight cost, and overhead cost control; minimize research cost and development, service, sales, promotions, etc. <br /> <br /> <br /> <br /> <br /> <br /> <br /> Development implementation can be divided into three phases which are strengthening internal phase, expansion phase, and independent phase. Independent phase is the phase where organizational structure becomes strategic business unit. <br />