PROPOSED MARKETING STRATEGY FOR PROCESSED MILK FISH PRODUCTS IN SIDOARJO REGENCY (CASE STUDY: MILLENNIAL GENERATION INTEREST IN PROCESSED MILK FISH IN PRESTO TAMBAK, OTAK-OTAK AND SMOKED IN SIDOARJO REGENCY)
Boemi Bandeng Presto is a small business sells milkfish processed products in Sidoarjo Regency, established in 2016. The products include bandeng presto (pressure milkfish), otak-otak milkfish, and bandeng asap (smoked milkfish). The fans of otak-otak milkfish are also the least compared to other mi...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70588 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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