PRODUCT DIVERSIFICATION STRATEGY OPTION FOR STARTUP COMPANY TO INCREASE COMPETITIVE ADVANTAGE IN INDONESIA DIGITAL MARKETING SERVICE INDUSTRY (CASE STUDY: PT ANDALAN EKSPOR INDONESIA)
PT. Andalan Export Indonesia (Aexi) is a company that provides Digital Marketing services for the development of sales of MSME products in Indonesia. Due to the COVID-19 pandemic, the company's sales performance in 2021 decreased drastically by 20% lower than the previous year. The Covid-19 pa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70604 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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