PROPOSED LAUNCHING AND MARKETING STRATEGY PRODUCT FOR CLAY MASK AS A NEW COMER IN BEAUTY INDUSTRY (CASE STUDY : SWEET RECIPE ANNA)
The market for cosmetics and personal care products in Indonesia is expanding. In 2023, Sweet Recipe Anna, an Indonesian vegan beauty brand, will be launched its first product, Clay Mask. Sweet Recipe Anna's target audience consists of 18- to 25-year-old Indonesian women who engage in a varie...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70605 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |