PROPOSED BUSINESS STRATEGY TO GAIN A COMPETITIVE ADVANTAGE FOR CONSTRUCTION CONSULTANT COMPANY

• Main Author: Naufal Taris, Gusna
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/70632
• Institution: Institut Teknologi Bandung

PT Hirfi Studio is a company that already established 12 years ago focusing on construction consultant industry. This company that has recently experienced a decrease in profitability. In order to address this issue and improve the company's performance, it is important for the management team to define a clear business strategy. This will involve identifying the company's goals and objectives, analyzing its internal and external environment, and identifying the resources and capabilities that will be needed to achieve these goals. The business strategy should also consider the company's target market and competition, and should outline the actions that will be taken to achieve a competitive advantage. By defining a clear and well-thought-out business strategy, PT Hirfi Studio can take proactive steps to address its profitability issues and position itself for long-term success. To resolve its profitability issues, PT Hirfi Studio has decided to adopt an integrated cost leadership strategy. This approach involves using corporate directional strategy, business level strategy, and functional strategy in conjunction with each other to drive down costs and improve efficiency while still providing high-quality products and services to customers. By focusing on cost leadership, the company hopes to differentiate itself from competitors and offer a superior value proposition to customers. In order to implement this strategy effectively, PT Hirfi Studio will need to carefully align its corporate, business, and functional strategies with its overall goals and objectives. Through this integrated approach, the company hopes to achieve long-term success, improve its profitability and gain competitive advantage.