PROPOSED BUSINESS STRATEGY FOR MINERAL WATER PRODUCT TO INCREASE SALES PERFORMANCE (CASE STUDY: PT INDOFOOD CBP SUKSES MAKMUR BEVERAGE DIVISION - CLUB MINERAL WATER)
PT Indofood CBP Sukses Makmur is a holding company that copes various subsidiary companies, one of the subsidiaries is the beverage division that produces mineral water with Club mineral water brand. Currently, people in Indonesia are starting to become aware of consuming proper drinking water so th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70672 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |